People that run catering companies may get stuck along the way wondering if catering websites really offer value in marketing campaigns. There is no need to gamble about this issue given that most people spend a lot of time on the internet. Having a website for a catering company is one of the necessities. It enables the company to reach a wider market because the internet is a residing place for many people today.
Now you have a solid reason to have a catering websites. So, what are the ingredients to include and make the site an effective one? However, for the ingredients to fit appropriately, you need a good catering website design.
Alright, you should have photos of your foods and events. Even though written content is also essential for website marketing, focusing on photos and events should be a priority. People want not only to read but also to see what kind of food you offer. They want to be updated about upcoming events, and basically most people will attend if the last events seemed inviting. Probably most catering companies work with professional event photographers. Out of hundreds of photos, pick the best at each event and post on your website.
In addition to event photos, you need to include menus. People would want to see the types of foods available so that they can make informed decisions - whether to attend or not. Menus should be updated frequently, and let them be available for downloading in common formats such as PDF. Some companies have customized menus for specific customers. Include a few compelling samples of the same from past events to show your artistry and creativity. This helps visitors to picture the event right from your website.
However, you may not tag the prices on the menus. Don't forget that in the business perspective people are different and some may be scared away by high prices, especially if your company is a high end one. Instead, post reviews and comments of satisfied customers. Clients' testimonials show visitors that your business is thriving and drawing more new customers. People will be willing to attend events if they can trust your business. Watch https://www.youtube.com/watch?v=RSfpeidWba4 to know more about web design.
Your catering websites should have a section reserved for your staff members. List the names of the workers and short biographies of each. Remember to add photos of every worker because visitors want to see a person's face to build trust in your business. Probably, some of your employees are renowned professionals and therefore this is a great milestone you must not omit on your website.
Last but not least, have a blog section on your site. Regardless of how you want to set up the blog, the posts are essential for search engine optimization. They also give information about products you offer and thus visitors will start believing in what you say.